Want to create a striking poster design? Take a look at these beautiful vintage designs to inspire you...
In the 1870s, the world of vintage advertising posters began.
Having previously only been able to print black and white text, the
introduction of French artist Jules Cheret's 'three stone lithographic printing process' meant
artists all over the world could develop marketing ideas into striking,
colourful poster art. Here are 20 top examples of such vintage poster
designs to inspire you. Enjoy!
01. TWA
American artist David Klein
designed and illustrated dozens of posters for Howard Hughes’ Trans
World Airlines (TWA) during the 1950s and 1960s. In 1957, this stunning
TWA poster of New York City became part of the permanent collection of
the MoMA (Museum of Modern Art) in NYC. In many of Klein's designs, he
used bright colours and shapes in an abstract style to depict famous
landmarks and scenes of cities around the world. Best known for his
influential work in the field of travel advertising, Klein's iconic
images are much imitated.
02. Biere Allary
Created in 1928, Jean D'ylen was the artist behind this beautiful Art
Deco poster design. Influenced heavily Italian poster art designer
Leonetto Cappiello, much of D'ylen's work features large colourful
images on a contsrasting background, this striking beer poster being a
prime example.
03. Harper's
It's impossible to talk about American poster design without mentioning graphic artist Edward Penfield.
Often referred to as a master of graphic design, it was during a school
exhibition that Penfield's work was first noticed by the art editor of
Harper's Magazine, the company that he went go on to create no less than
75 poster designs for.
04. Tintin Orange
In 1962, illustrator of the Tintin comics, Georges Remi aka Hergé, collaborated with French graphic artist Raymond Savignac on this vibrant print advertising the Tintin orange soft drink. This
is just one of many striking poster by Savignac, the talented artist
also creating various designs for Pepsi and Perrier during his career.
05. Austria
Born in 1896, Hermann Kosel studied at Vienna Academy of Fine Arts
and began his artistic career as a portrait painter at the age of 24.
For a time, his work involved creating commercial posters for various
travel companies, including this one, which highlights the beauty and
culture of Austria perfectly.
06. Absinthe Robette
In the late 19th Century, the popularity of Absinthe coincided with
the increase of large lithographic advertising posters as a commercial
and artistic medium. Some of the greatest artists of that period created
posters for the alcoholic beverage, including Belgian posterist Henri
Privat-Livemont, who illustrated this iconic Art Nouveau Absinthe Robette image in 1895.
07. Parapluie-Revel
Poster artist Leonetto Cappiello became a household name in the early
1900s after producing nearly 1,000 eye-catching advertisements for
various campaigns. Probably his most famous is this beautiful Parapluie-Revel poster. The design features three figures blown about by a storm while the Revel umbrellas stand firm.
08. Monaco 75
This striking design for the 1975 Monaco Grand Prix was created by
talented artist Michael Turner. With minimal type, Turner let his
illustration do all the talking, using a vibrant and eye-catching colour
palette, the car takes centre stage with the beautiful destination of
Monaco in the background.
09. Tomorrowland
Disneyland has been using silk-screen posters since 1956 to give
visitors a taste of the attractions inside. And the majority of the most
brilliant designs advertised the sci-fi rides of Tomorrowland. This
Space Station X-1 graced the park's walls in the late 1950s, the ride
taking visitors to view a large painted panorama of the continent via a
rotating platform.
10. Perrier Girl
In 1936, artist Jean Dommergue created this beautiful illustration as
the first advert for bottled mineral water Perrier to feature the
Perrier Girl. This is just one of many beautiful campaigns by the young,
dynamic and attractive brand, with others created by famous artists
including Andy Warhol and Jean-Paul Goude.
11. Normandie
Ukranian French painter and poster artist Adolphe Jean-Marie Mouron Cassandre
created this image to promote travel on the famous ocean liner
Normandie. The design has since become an icon of 20th Century Art Deco
and Modernist poster design. The original print featured the name of the
ship underneath it, however, a few rare variants can be found with with
the type replaced with New York (as above).
12. Austin Reed
Regarded by many as one of the finest commercial artists of the twentieth century, British artist Tom Purvis
created countless poster designs during the 1930s. One of this most
famous projects was a campaign for retailer Austin Reed. For years, many
of his beautiful poster designs graced the walls of the flagship
clothing store in London's Regent Street.
13. Bitter Campari
Italian painter and art designer Leonetto Cappiello
designed this beautiful Bitter Campari poster in 1921. Cappiello's work
caught people's attention immediately, with many of his creations
featuring bold figures popping out of black backgrounds, a startling
contrast to the posters seen up until that point. He is now often
referred to as 'the father of modern advertising' because of his
innovation in poster design.
14. Canadian Pacific Railway
This iconic design was part of a campaign for Canadian Pacific
Railway during the 1940s and '50s. The series was created by Canadian
artist Peter Ewart,
who during his commercial career was inspired by the likes of A M
Cassandre and Tom Purvis. His dynamic designs and illustrations caught
the eye of many, and lead to 17-year relationship with Canadian Pacific
in which Ewart designed 24 posters and two serigraphic prints for the
company.
15. New York's World Fair
Austrian-born designer Joseph Binder
is the man behind this beautiful poster design for the 1939 New York
World's Fair. Titled 'Building The World of Tomorrow', the fair's main
purpose was to try and lift the spirits of the US following the height
of the Great Depression and drive much-needed business to New York City.
It also signified a time when a new belief in science and technology
provide hope and a much-needed antidote to the hopelessness and
confusion of the times. Binder's brilliant design offered a stylised
version of that better world of tomorrow.
16. Eldorado
Advertising singer Aristide Bruant's café-cabaret at the Eldorado on
Boulevard de Strasbourg in Paris, this poster was designed by famous
French painter Henri Toulouse-Lautrec in
1892. Having previously created a similar design for Bruant's debut at
the Ambassadors club, Lautrec recognised the power of a brand and simply
reversed the image of the singer, shown here as a powerful figure. The
eye-catching illustration makes an impact with simple outlines and its
palette, which comprises solid blocks of five colours.
17. Design for Living
In addition to his famous TWA series, American poster artist David Klein
also created various posters for his local theatre The Brooklyn Heights
Players during the 1950s and 60s. This one for the production of Noel
Coward's play Design for Living follows true Klein style, featuring
bright colours and geometric shapes.
18. A Willette exposition
Jules Chéret
was a French poster illustrator and graphic designer, who's often
referred to as 'the father of the modern poster'. During his career, he
created hundreds of posters for cabarets, theatres, well known brands,
and expositions, including this one for artist A Willette. Chéret
composition shows careful consideration, this piece drawing the eye to
the dominating central figure, also using prominent hand-lettered
titles, areas of glowing colour and a simple background.
19. Orangina
This striking Orangina poster was created by graphic artist Bernard Villemot,
who also created just as memorable designs for Bally and Perrier.
Villemot used simple, elegant lines and bold colours to produce his
humorous, contemporary designs. Since his death, his iconic images have
become increasingly sought after by vintage poster collectors.
20. Moulin Rouge
This poster design for the Moulin Rouge is another by French artist Henri Toulouse-Lautrec.
When the cabaret opened, Lautrec was commissioned to create a series of
posters, with this design being one of his most well known. The piece
features images of Moulin Rouge dancer La Goulue and her partner
Valentin le Desosse. Lautrec captured La Goulue's provocative kicks and
Valentin's lanky frame perfectly in this design.
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