CH. 1: REALITY CHECK
- How to figure out if you have what it takes to run a t-shirt brand
- Knowing what it really takes to run a t-shirt brand
CH. 2: STARTING POINT
- Summary of tips for launching your t-shirt brand
CH. 3: SIMPLIFIED STEP-BY-STEP
- Two different routes to success with your clohting brand
CH. 4: PLAN EVERYTHING
- Planning process that you must do before you begin your clothing brand
- How to set acheivable goals for your clohting brand
- Getting yourself organized and focused with daily tasks - Specific examples of the types of goals, objectives, and tasks to set
- How to know when to stop planning and start taking action
- And more!
CH. 5: RESEARCH
- How to identify a target market for your brand and choosing a profitable niche
- Making sure that your brand name isn't already taken
- How to conduct thorough research about your clothing
- And more!
CH. 6: CREATING A SOLID BRAND
- Why starting a t-shirt business is more than just about selling t-shirts
- Figuring out what your t-shirt brand stands for
- Avoid common mistakes when creating an about page for your brand
- Creating a strong visual identity for your brand
- Specific example of how one brand owner created their brand
- And more!
CH. 7: LEGALITIES
- Understanding the t-shirt design legalities and what you need to do to stay out of trouble with the law
- How to go about legally protecting your t-shirt design ideas
- Knowing what business entity you should choose to run your business under
- And more!
CH. 8: FINANCES
- Knowing the finances associated with running a t-shirt brand, including costs that you may have overlooked
- Story of how we went about getting funding for our t-shirt brand
- Several methods to use to get funding for your brand
- What to do when you can't find anybody to lend you money for your t-shirt brand
- And more!
CH. 9: DESIGNING T-SHIRTS - What exactly makes a good t-shirt design?
- Know how much planning should go behind creating your t-shirt desings
- How many t-shirts make a good collection?
- The tools of trade to use to create kick-ass t-shirt designs
- Preparing your t-shirts to be produced professionally
- How to go about hiring a t-shirt designer when you can't design yourself
- And more!
CH. 10: PRODUCING T-SHIRTS
- Choosing the right design application for printing your t-shirts
- How to choose the right printer for your t-shirts
- Why you shouldn't get your friends to print your t-shirts
- Common pitfalls to avoid when producing t-shirts
- How to go about choosing the right size quantities for your t-shirts
- How to go about packaging your t-shirts
- And more!
CH. 11: SET UP SHOP
- Must-have elements to the creation of a successful website--and how not including them could end up in lost sales
- How to go about choosing the right ecommerce platform
- Must-read tips for creating a blog for your t-shirt brand
- Pointers for creating a good site design
- How to go about getting a site designer
- And more!
CH. 12: MARKETING YOUR BRAND
- Key tactics to promoting your brand online
- How to avoid getting ignored by blogs and stand out from the crowd to gain exposure on blogs
- SEO tips for a t-shirt brand website
- How to go about pricing your t-shirts for retail and wholesale
- Upsell tactics that you must use for your brand to boost sales
- Tips for exhibiting at tradeshows and events
- How to go about creating a lookbook for your brand
- Getting celebrities to wear your t-shirts
- And more!
CH. 13: GETTING IN STORES
- Must-read tips for creating your catalog or line sheet to appeal to the stores you want to get in to
- Who to contact if you want to get into a particular store and what to say to them
- What to do after a store rejects your brand, and why "no" doesn't always mean "no"
- Payment terms associated with working with stores and what to watch out for
- And more!
CH. 14: MANAGING YOUR BUSINESS
- Reasons why you should find partners for your business and how to go about finding the right people
- Tips on hiring people to work for your t-shirt brand
- The importance of customer service and the keys to good customer service
- How to deal with unreasonable customers
- How to go about outsourcing the fulfillment of your online orders
- How to set up a solid work environment for working on your business
- Using Google Docs to keep yourself organized
- And more!
CH. 15: KEEP ON KEEPIN’ ON!
- What to do when you're feeling demotivated and how to get out of your rut now
- What to do when no body is buying your products and strategies to generating sales
- And more!
CH. 16: WHAT’S NEXT?
- How to go about expanding your t-shirt brand beyond just selling t-shirts
- Finding the right manufacturers for items such as jackets and hats
- Pitfalls to avoid when dealing with foreign manufacturers
- How to go about collaborating with other t-shirt brands
- How to open your own physical boutique for your brand
- And more!
RESOURCES
- Links to dozens of helpful websites
- Branding worksheet
- Sample order form
- Sample tradeshow application
- And more!
- How to figure out if you have what it takes to run a t-shirt brand
- Knowing what it really takes to run a t-shirt brand
CH. 2: STARTING POINT
- Summary of tips for launching your t-shirt brand
CH. 3: SIMPLIFIED STEP-BY-STEP
- Two different routes to success with your clohting brand
CH. 4: PLAN EVERYTHING
- Planning process that you must do before you begin your clothing brand
- How to set acheivable goals for your clohting brand
- Getting yourself organized and focused with daily tasks - Specific examples of the types of goals, objectives, and tasks to set
- How to know when to stop planning and start taking action
- And more!
CH. 5: RESEARCH
- How to identify a target market for your brand and choosing a profitable niche
- Making sure that your brand name isn't already taken
- How to conduct thorough research about your clothing
- And more!
CH. 6: CREATING A SOLID BRAND
- Why starting a t-shirt business is more than just about selling t-shirts
- Figuring out what your t-shirt brand stands for
- Avoid common mistakes when creating an about page for your brand
- Creating a strong visual identity for your brand
- Specific example of how one brand owner created their brand
- And more!
CH. 7: LEGALITIES
- Understanding the t-shirt design legalities and what you need to do to stay out of trouble with the law
- How to go about legally protecting your t-shirt design ideas
- Knowing what business entity you should choose to run your business under
- And more!
CH. 8: FINANCES
- Knowing the finances associated with running a t-shirt brand, including costs that you may have overlooked
- Story of how we went about getting funding for our t-shirt brand
- Several methods to use to get funding for your brand
- What to do when you can't find anybody to lend you money for your t-shirt brand
- And more!
CH. 9: DESIGNING T-SHIRTS - What exactly makes a good t-shirt design?
- Know how much planning should go behind creating your t-shirt desings
- How many t-shirts make a good collection?
- The tools of trade to use to create kick-ass t-shirt designs
- Preparing your t-shirts to be produced professionally
- How to go about hiring a t-shirt designer when you can't design yourself
- And more!
CH. 10: PRODUCING T-SHIRTS
- Choosing the right design application for printing your t-shirts
- How to choose the right printer for your t-shirts
- Why you shouldn't get your friends to print your t-shirts
- Common pitfalls to avoid when producing t-shirts
- How to go about choosing the right size quantities for your t-shirts
- How to go about packaging your t-shirts
- And more!
CH. 11: SET UP SHOP
- Must-have elements to the creation of a successful website--and how not including them could end up in lost sales
- How to go about choosing the right ecommerce platform
- Must-read tips for creating a blog for your t-shirt brand
- Pointers for creating a good site design
- How to go about getting a site designer
- And more!
CH. 12: MARKETING YOUR BRAND
- Key tactics to promoting your brand online
- How to avoid getting ignored by blogs and stand out from the crowd to gain exposure on blogs
- SEO tips for a t-shirt brand website
- How to go about pricing your t-shirts for retail and wholesale
- Upsell tactics that you must use for your brand to boost sales
- Tips for exhibiting at tradeshows and events
- How to go about creating a lookbook for your brand
- Getting celebrities to wear your t-shirts
- And more!
CH. 13: GETTING IN STORES
- Must-read tips for creating your catalog or line sheet to appeal to the stores you want to get in to
- Who to contact if you want to get into a particular store and what to say to them
- What to do after a store rejects your brand, and why "no" doesn't always mean "no"
- Payment terms associated with working with stores and what to watch out for
- And more!
CH. 14: MANAGING YOUR BUSINESS
- Reasons why you should find partners for your business and how to go about finding the right people
- Tips on hiring people to work for your t-shirt brand
- The importance of customer service and the keys to good customer service
- How to deal with unreasonable customers
- How to go about outsourcing the fulfillment of your online orders
- How to set up a solid work environment for working on your business
- Using Google Docs to keep yourself organized
- And more!
CH. 15: KEEP ON KEEPIN’ ON!
- What to do when you're feeling demotivated and how to get out of your rut now
- What to do when no body is buying your products and strategies to generating sales
- And more!
CH. 16: WHAT’S NEXT?
- How to go about expanding your t-shirt brand beyond just selling t-shirts
- Finding the right manufacturers for items such as jackets and hats
- Pitfalls to avoid when dealing with foreign manufacturers
- How to go about collaborating with other t-shirt brands
- How to open your own physical boutique for your brand
- And more!
RESOURCES
- Links to dozens of helpful websites
- Branding worksheet
- Sample order form
- Sample tradeshow application
- And more!
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