These creatives have helped shape the way we view graphic design
today, from art direction to typography. Here's what you need to know
about the pioneers of modern design.
If you're embarking on a career in graphic design - or just
interested in creating some great layouts - there are some designers
that you positively need to know about.
These are the designers that have changed the way graphic design is
seen in the contemporary world; the mavericks; the thinkers; those who
have made a difference.
We've focused on just five names, but who do you think we should add to the list? Let us know in the comments below...
01. Milton Glaser
Glaser was awarded the National Medal of Arts by President Obama in 2009
Milton Glaser is one of the world's most celebrated graphic
designers. His most famous work is undoubtedly the logo he designed for
New York to promote tourism in the city in 1977 (below). Much copied,
much used and much adored, the 'I love New York' logo is set in American
Typewriter, a rounded slab serif. His 'I Love New York' logo has been in use since 1977
But Glaser is much more than the one logo. His work for Bob Dylan, DC
Comics and The Brooklyn Brewery are just some of the logo masterpieces
that cement Glaser as one of the most prominent designers in history.
"The most important thing in design, it seems to me, is the
consequence of your action, and whether you're interested,
fundamentally, in persuading people to do things that are in their
interests," he told Computer Arts: learn more in this exclusive interview. He's also the subject of a 2008 documentary film Milton Glaser: To Inform and Delight.
02. Stefan Sagmeister
Stefan Sagmeister recently formed a business partnership with young designer Jessica Walsh
Born in Austria, New York-based graphic designer and typographer
Stefan Sagmeister has had somewhat of a resurgence in the last year -
mainly due to Sagmeister Inc becoming Sagmeister & Walsh after he
made talented young designer Jessica Walsh partner. Announcing himself
on the scene 20 years ago with a naked shot, the pair recently did the
same thing, and it did the PR job.
But there's more to Sagmeister than nudity: his often conceptual,
thought-provoking work has turned just as many heads as his PR:
particularly his 'cutting' work for AIGA and his incredible album
artwork for Lou Reed. Stefan Sagmeister is a long-standing collaborator with Lou Reed
Over the year Sagmeister has designed branding, graphics, and
packaging for clients as diverse as the Rolling Stones, HBO, the
Guggenheim Museum and Time Warner. Read this Computer Arts' interview to learn more.
03. David Carson
Carson is best known for innovative magazine design and use of experimental typography
As art director of music and lifestyle magazine Ray Gun, David Carson
became the most influential graphic designer of the 1990s. His
unconventional grunge typography
style was a new era in design – something completely different to what
had been before. An example of his genius? Using the Dingbat symbol font
for what he thought a dull interview with Bryan Ferry. Raygun was one of the defining magazines of the 1990s
The first edition of his End of Print monograph, first published in
2000, sold 35,000 copies - and many many more since. It's essential
reading for any graphic designer - new or established.
"What matters is that you have an intuitive design sense, listen to
it and explore your uniqueness through your work," he told Computer Arts
in this interview.
"Create rules that work for you and the type of work you're doing. I
never learned all the things in school I wasn't supposed to do, so I
just did, and still do, what makes sense to me."
04. Neville Brody
Brody is best known for art-editing influential UK magazine The Face during its 1980s heyday
English designer, typographer and art director Neville Brody shot to
fame with his incredible art direction of cult UK magazine The Face
between 1981 and 1986.
He's also well known for art-directing Arena magazine (1987–1990) and
designing record covers for artists such as Cabaret Voltaire and
Depeche Mode. Brody gave a new, modern look to the newspaper founded in 1785
More recently, Brody founded Research Studios and redesigned The
Times in November 2006 (with the creation of a new font Times Modern)
and the BBC's website in September 2011.
You can read an interview from back in 1995 with Brody here and a more recent interview, where he was asked what he feels about being a design icon, here.
05. Paula Scher
Scher has been a design educator since 1992, teaching at the School of Visual Arts (SVA) in New York
Partner at Pentagram
and almost certainly the most influential female graphic designer alive
today, Paula Scher's branding and identity work for the likes of MOMA,
New York City Ballet, Microsoft and NYC Transit is some of the finest
examples of the genre you'll ever see.
Her recent work, creating a new logo for Microsoft Windows 8, is documented here,
revealing the process of one of the generation's greatest creative
professionals. Her typographic maps are also sublime. Read Computer
Arts' interview with Scher from 2009 here.
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